In a slow economy, the stability of your brand is more important than ever. You CAN keep the phone ringing all year without sacrificing your position as a boutique photography studio. With hands-on, intensive workshops led by three of the top marketers in the photographic industry, you will:
- Learn how to create a strong, recognizable brand that is consistent with your style and identity.
- Understand the marketing mix and discover the right blend of products, pricing, and promotion/packaging for your business.
- Participate in hands-on team activities. Sarah Petty and Tim & Bev Walden will provide feedback for each team.
- Make critical business decisions with confidence regarding marketing mix, customer service, employees and studio growth.
- Learn about the Walden's RAK program and how you can perform Random Act of Kindness to build loyalty and relationships with your clients.
- Increase your average sale and keep your clients asking for more.
- Have the opportunity on Tuesday for extra credit to spend time with each instructor in small groups.
In order to provide attendees with the maximum amount of attention, class sizes are limited, so reserve your spot now.
COURSE SCHEDULE
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SUNDAY 6-8pm |
Class Registration & Tailgate Party We will kick things off on Sunday evening with a tailgate party, so wear a sweatshirt from your favorite college. Enjoy food and drinks with your fellow classmates, meet the instructors, choose your instructor for the small focus groups on Tuesday and pick up a very generous goodie bag stuffed with thousands of dollars in fabulous door prizes and creative school supplies that will not only inspire and motivate you, but will also prove useful in your classes on Monday. |
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MONDAY 9am-6pm |
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| 8-9 | Complimentary Continental Breakfast / University Bookstore Open |
| 9-12 |
What Makes a Successful Studio How to create a strong identity, make style decisions about your identity, brand and studio, perform an actual SWOT analysis on your business and more. |
| 12-1:30 | Lunch (Included) / University Bookstore Opens |
| 1:30-5:30 |
Dig Deep Into Creating Your Marketing Mix See how you choose and simplify the products you sell, how to price your products to increase sales, see how these two businesses package their products to increase the value of their brand and to create a promotional plan that will accomplish your objectives (increase sales, drive traffic in slower months, create successful events, target new market segments and MORE). |
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TUESDAY 9am-4pm |
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| 9-11 |
Sales Learn how to lay the foundation for increasing your sales from the consultation to the projection appointment. Also learn about overcoming objections and closing the sale. |
| 11-11:30 | Report Cards and Diploma |
| 11:30-1 | Lunch on Own |
| 1-4 |
EXTRA CREDIT!! $297 Value Free Small groups with instructors. |
